As a Sole Proprietor of “Sustainability Advantage,” Bob ducked doing a sustainability report for years. As a private company, he did not need to do one and no one was asking for it. On the other hand, if he wants to be “the change we seek,” it behooves him to be transparent about his efforts to walk the talk on his sustainability journey.

B Corps are a new type of corporation which uses the power of business to solve social and environmental problems. B Lab, a nonprofit organization in Pennsylvania, oversees the certification ratings and auditing requirements for B Corps. Although the idea of being a B Corp appealed to him when he first heard about them a couple of years ago, Bob did not realize until late 2010 that he could qualify as a Sole Proprietor in Canada. He can, and he did. Bob / Sustainability Advantage became a Certified Benefit Corporation (B Corp) in January 2011.

His B Impact Report is a byproduct of the process by which Bob renewed his certification for Sustainability Advantage for 2013 and 2014. It summarizes how his contributions in the assessment areas—Governance, Workers, Community, and Environment—contribute to his composite B Score of 150. B Lab says that is a good score. In both 2012 and2013, he was honored to be on B Corp's "Best for the World" Overall Impact list.

His responses to the detailed B Corp Assessment questionnaire constitute Bob’s Sustainability Report. In addition, his 64 environmental initiatives in his home office / home might be of interest.

Bob is proud to be Certified B Corporation. He looks forward to improving his benefit impact score. As outlined in his Sustainability Advantage’s policies, he has a “10% for people and the planet” policy. It commits Bob to donate at least 10% of Sustainability Advantage’s annual revenue as monetary contributions to registered charities that are helping to solve social and environmental (people and planet) problems. In addition, he will make non-monetary / in-kind donations to registered charities, and make monetary and non-monetary donations to non-charity NGOs, and / or individuals doing important environmental and social (planet and people) work. Bob’s “10% for the planet and people” commitment helps him fulfill his B Corp environmental and social purposes.