As a Sole Proprietor of “The Sustainability Advantage,” the name I use for my company to reflect the title of my first book, I have ducked doing a report on my environmental and social responsibility journey. As a private company, I can get away without doing one and no one is asking for it. On the other hand, if I want to be “the change we seekTM,” it behooves me to be more transparent about my efforts to walk the talk on my sustainability journey toward a more responsible business model.

This report is a byproduct of the process by which I became a Certified Benefit (B) CorporationTM in January 2011. B Corps are a new type of corporation which uses the power of business to solve social and environmental problems. B Lab, a nonprofit organization in Pennsylvania, oversees the certification ratings and auditing requirements for B Corps. Although the idea of being a B Corp appealed to me when I first heard about them a couple of years ago, I did not realize until late 2010 that I could qualify as a Sole Proprietor in Canada. I can, and I did.

My B Report summarizes how my contributions in the five assessment areas—Accountability, Employees, Consumers, Community, and Environment—contribute to my composite B Score of 151.8. B Lab tell me that is a good score.

My responses to the detailed B Corp Assessment questionnaire constitute my 2010 Sustainability Report. In addition, my 64 environmental initiatives in my home office / home might be of interest.

I am proud to be Certified B CorporationTM. I look forward to improving my benefit impact score this year, starting with a commitment to donate at least 10% of my 2011 net revenue to charities which are helping to solve social and environmental problems.