Stakeholders are demanding that businesses play a proactive role in solving the economic, environmental, and social mega-issues of our time. The climate and energy crises have provided a lightning rod for sustainability attention in the corporate community. Diverse market forces are threatening the reputational value of corporations, yet smart executives are converting these risks into business opportunities. The time is right for sustainability champions to help business leaders connect the dots between doing well and doing good. That’s what Bob Willard’s talks are about and this DVD makes that pragmatic guidance more accessible to sustainability champions and business professionals around the world.

As Bob says “I have been amazed at the level of interest in my talks. The annual demand has exceeded my ability to accept all invitations. That’s the good news. The bad news is that some organizations do not have the funds to cover my expenses and speaking fee, and GHGs from my flights are contributing to climate change. The DVD of my talk provides an option to do virtual talks, walk the talk by reducing the 62% of my annual carbon footprint from flights, and reach wider audiences.”

The DVD is a graphically illustrated and engaging film of a talk delivered June 7, 2007, in White Plains, New York. Hosted by the Federated Conservationists of Westchester County, the audience was a typical mix of business leaders, government officials, NGOs, academics, and interested citizens.

The presentation describes:

  1. Appropriate sustainability language to use with executives
  2. The 5-stage corporate sustainability journey
  3. The iceberg of company value and the increasing importance of intangible value hidden below the water line
  4. The perfect storm of mega-issues and the risks that demanding stakeholders pose to corporate reputations
  5. The quantification of additional profits – at least 38% more for large companies and 66% more for small- or medium-sized companies (SMEs) – if executives integrate sustainability strategies with their business strategies