The Globe and Mail
The Go-green Argument
By HARVEY SCHACHTER
In 1997, Bob Willard was working for International Business Machines Corp. in leadership development and, through his involvement in a campaign over a water-treatment plant in his community of Ajax, Ont., he became increasingly concerned about the environment.
CMA Management Magazine
(The Canadian magazine for Certified Management Accountants)
August-September 2005
Making sustainability mainstream
Not everyone's convinced that sustainability belongs on
the agendas of the C-suites.
"The NEXT Sustainability Wave" explains how it is becoming
a strategic imperative
A review of "The NEXT Sustainability Wave: Building Boardroom Buy-In,"
by Bob Willard, 2005, 368 pages.
Reviewed by ANNE PAPMEHL
Most people who retire after 34 years of service with a company spend their days indulging in leisurely pursuits. Not Bob Willard. This Ontario resident and IBM retiree has launched not one post-retirement career but three: author, scholar and environmental activist.
SocialFunds.com
June 10, 2005
Book Review — "The Next Sustainability Wave: Building Boardroom Buy-In"
By WILLIAM BAUE
Longtime IBM Canada executive authors a sequel book, adding new sustainability drivers and providing a comprehensive tool for convincing management to consider sustainability.
Canadian Association for the Study of Adult Education
(CASAE) newsletter
Bob Willard "The Next Sustainability Wave: Building Boardroom Buy-In"
New Society Pubs., 2005.
By MARGARET FISHER
It is a pleasure and privilege to review a book by a colleague and member of CASAE. Hot off the press this spring comes Bob Willard's second book, The Next Sustainability Wave. Only a couple of years ago, his first book came out, "The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line" (New Society Pubs., 2002) — now in its second printing. In it Bob demonstrated how businesses can profit from strategies that incorporate environmental and social concerns along with financial gain. In fact ignoring social and environmental factors can result in increasing risks and costs; it is simply not good business.
Crossroads Bulletin on Business, Law, and the Environment
May 2005
The Next Sustainability Wave
By WILLIAM D'ALESSANDRO
Bob Willard's first book contained a practical accounting method to quantify the financial case for corporate sustainability. In the final chapter, the career veteran of IBM Canada wondered, "If the business case is so good, why are smart executives not taking advantage of it?". This sequel tries to answer the question by examining the motives of companies that get the message, and by making arguments to overcome the objections of those that don't.
The Gallon Environment Letter
Vol. 10, No. 7, April 18, 2005
BOB WILLARD'S BOOK: THE NEXT SUSTAINABILITY WAVE
By COLIN ISAACS
Bob Willard's new book "The Next Sustainability Wave: Building Boardroom Buy-In" explores five drivers which encourage the highest levels of decision-makers in companies to adopt sustainability initiatives and strategies. GL discussed his last book "The Sustainability Advantage" published in 2002. (see GL Vol. 8, No. 5, October 7, 2003) This new book is written for the modern age: one side is charts, quotations, Dilbert cartoons, and the other side more conventional text, creating a snappy bubbling-along kind of read.
GlobeinvestorGOLD
Thursday, Nov 04, 2004
"Sustainable business, better business"
by TAVIA GRANT
The chasm between economic and environmental interests remains wide. Yet this need not be the case – executives who use sustainable business models can both save money and boost profits.