The Globe and Mail
November 20, 2002 - Page C2 of the print edition
Green: The colour of profit
By HARVEY SCHACHTER
In "The Sustainability Advantage", former IBM senior manager Bob Willard, who lives in Whitby, Ont., provides the first systematic quantification of the business case for including environmental stewardship in your bottom-line thinking.
CMA Magazine
(The Canadian magazine for Certified Management Accountants)
May 2003, page 29
Book Review – "The Sustainable Advantage," by Bob Willard
By ANNE PAPMEHL
Now that Kyoto is a done deal, business practitioners are faced with tough questions of what sacrifices, what costs, and what payback. That’s why this Bob Willard book — "The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line" (New Society Publishers, $39.95 CAD, 201 pages) — couldn't have come at a better time.
Business in Vancouver
June 2008
IBM Veteran Makes the Business Case for Sustainability
By NINA WINHAM
If you only have time for one book about sustainability, "The Sustainability
Advantage: Seven Business Case Benefits of a Triple Bottom Line" is the
one to get. Whether you’re out to change the world, or you just want
good tips for improved performance, you need this primer.
read more
Business and the Environment (BATE)
November 2002, Volume XIII, No. 11 - Page 5 of the print edition
Prescription for Success
Bob Willard, retired from IBM Canada, has written a book in the same vein as "Walking the Talk" (Charles Holliday, Jr., Philip Watts, and Stephan Schmidheiny. Greenleaf and Berrett-Koehler, 2002), minus the international policy discourse. He recites a number of familiar stories to make the case that better environmental performance lowers costs and raises revenue.
The Toronto Star
October 5, 2002 - Page H5 of the print edition
How business can profit from sustainability
By CAMERON SMITH
I suppose everyone in the business world knows by now that there's lots of money to be saved through environmental initiatives: using less electricity and fossil fuels; reducing waste; and replacing or cutting back on resource materials.
World Resources Institute (WRI)’s EnviroLink
Fall 2002, Volume 12, No. 4
"The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line" provides a well-researched approach to quantifying business financial benefits from integrating sustainability strategies with business strategies.
SocialFunds.com
January 09, 2003
Book Review: "The Sustainability Advantage"
by MARK THOMSEN
In a new book written for corporate senior executives, a former IBM manager systematically quantifies the business case for sustainability.
GoodCompany, the e-Newsletter for members of
Canadian Business for Social Responsibility (CBSR)
September 2002
Book Review – The Sustainability Advantage
By JAMIE BONHAM, CBSR Correspondent
Imagine that your corporation has drastically improved its bottom line through a company wide commitment to sustainability and social responsibility. Employees are happy and productive, expenses are down, and profits are increasing steadily along with customer recognition and satisfaction.

