World Resources Institute (WRI)’s EnviroLink
Fall 2002, Volume 12, No. 4
The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line" provides a well-researched approach to quantifying business financial benefits from integrating sustainability strategies with business strategies. As Willard explains, "Today's companies are squandering bottom-line benefits that could easily be achieved by adapting sustainable development strategies." According to the former IBM senior manager, the seven key benefits of publicly embracing sustainability are:
- Easier hiring of top talent
- Retaining valued employees
- Increasing productivity
- Reducing manufacturing costs
- Reducing expenses at commercial sites
- Increasing revenue and market share
- Reducing risk
In chapters devoted to each of these benefits, Willard illustrates the bottom-line benefits of sustainability. His Sustainability Advantage Worksheets are spreadsheet tools any corporate manager can use to help make the business case for pursuing proactive environmental and social strategies. Written in clear, everyday language, "The Sustainability Advantage" makes a significant contribution to the case for sustainability.
The above page was copied with permission from the EnviroLink web site.
