Bob is not a consultant. He is a sustainability researcher, author, resource creator, and speaker. He usually does 80-100 talks per year. His Speaking Engagements Log lists the hundreds of talks, workshops, and interviews that he has done since 2002.
His interactive presentations are designed for audiences of business leaders, college and university students, government staff at all levels of government, and/or non-governmental organizations (NGOs) ― that is, for anyone interested in how to be a more effective sustainability champion. His keynote presentations are usually 45-60 minutes, with these titles and descriptions:
- Communicating the Business Ca$e for Sustainability
- Leading the Change to a Sustainability Culture, from the Middle
- Objection Handling Clinic for Sustainability Champions
- Future-Fit Business Benchmark
Business leaders are paid to focus on the bottom-line, and they should. They acknowledge that environmental and social concerns deserve attention, but not at the expense of company profit. Surprisingly, many companies are discovering that they can enhance their competitive positioning by behaving more responsibly. Based on Bob’s latest book, The New Sustainability Advantage, this presentation repositions smart, innovative sustainability strategies as a means to achieving existing company goals, rather than a separate imperative to worry about. Bob applies business and leadership development experience from his 34-year career at IBM Canada to show how sustainability strategies can increase revenue, save expenses, avoid impending risks, and enhance brand value, resulting in profit improvements of 51% to 81% within three to five years for a typical company. That is, smart sustainability strategies help companies survive economic downturns, while positioning them to thrive in the new economy. The essence of the message in this talk is brilliantly summarized by Alexandre Magnin at Sustainability Illustrated in a 4.5 minute animated video, Business Case for Sustainability.
An expert on leadership, culture change, and organizational development, Bob distils lessons learned about cultural transformation that are described in his book, The Sustainability Champion’s Guidebook. He provides practical guidance on how to embed sustainability into corporate culture, even if you are not the CEO. He outlines a seven-step sustainability change process, including how to frame the business case for the culture change; seven leadership practices to use throughout the change process; seven paradoxes that enable successful change strategies; and seven derailers to avoid. By connecting the dots between timeless leadership practices and sustainability strategies, Bob shows how sustainability champions at any level in a company can lead a transformation to a smarter and more sustainable enterprise that will thrive in the new economy.
Suppose you find yourself on an elevator with a senior executive and courageously decide this is your opportunity to convince him to integrate sustainability into his core business strategies. How would you open the conversation? When he throws objections at you, how will you respond? Using proven techniques described in his book, The Next Sustainability Wave, Bob will prepare you for an “elevator speech” sales call on a skeptical senior executive so that when the elevator doors open you have converted his skepticism to excited curiosity and he invites you to continue the conversation in his office. By the end of this 2-hour workshop, sustainability champions will be able to describe at least three likely objections to sustainability initiatives from senior managers who do not yet “get it” on sustainability, and describe several effective ways to confidently and graciously handle each objection.
How would we recognize a sustainable future-fit company if we saw one? This question is more relevant to stakeholders today than it was five years ago. Accountability for supply chain conditions, resource scarcities, ecosystem destruction, climate destabilization, and new levels of transparency forced by social media are introducing new risks and opportunities into the game of business. Would a truly sustainable enterprise be better positioned to thrive in the emerging “Capitalism 2.0” economy? Bob will outline his suggested environmental, social, and governance (ESG) criteria for a sustainable future-fit enterprise; provide insights into the science that underpins the benchmark goals for the key performance indicators (KPIs), and show how a company that reaches the destination on its sustainability journey can achieve greater bottom-line profitability and resilience―that is, it will be fit for the future.
Conference organizers are encouraged to tune the above generic titles and descriptions to their audiences, or create composites of them that better suit their event’s theme and objectives.
The Fee Schedule button above provides an overview of Bob’s five-level speaking fee schedule.
The Interviews button above provides further insights into Bob’s thinking, including many of the ideas expressed in his presentations.