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Interactive speaking engagements and workshops about the Business Case for Sustainability

HIGHLIGHTS OF BOB’S MESSAGES, CAPTURED IN INTERVIEWS.
  • A creatively segmented audio interview with Adam Hammes, Principal of Ecofluence, in March 2013, entitled “Bob Willard: How You Can Be a “Sustainability Champion.” In it, Bob gives the story behind each of his books, and suggests how to use them to be a more effective sustainability champion.
  • A short interview with Bullfrog Power in December 2013 about what started Bob on his own sustainability journey, and his suggested first steps that other individuals and businesses should take on their journeys.
  • An interview with Lucy La Grassa for First Carbon in September, 2012. Entitled “The Business Case for Sustainable Companies: The Perfect Storm,” it summarizes the findings in The New Sustainability Advantage and how Bob got there.
  • A synopsis of a talk at the Toronto Sustainability Speaker Series (TSSS) on June 20, 2012. It was a “TED talk” length presentation given as part of the Toronto book launch of The New Sustainability Advantage at the TSSS event. The column summarizes its key messages.
  • An article in CMA Magazine about a keynote talk given to CMA Ontario’s Big Ideas Conference in December 2011. The journalist added material from a subsequent interview when she wrote the article.
  • An interview with GreenBlue published on May 14, 2012, about progress on sustainability, The New Sustainability Advantage, and why its associated resources are free and open source.
  • A 16-minute talk at Ryerson University’s "Sustainability Thought-Leaders Symposium" on April 10, 2012. Overlooking the minor production and technology glitches, the segment between 22:21 and 38:59 is a typical talk about the new business case that is quantified in The New Sustainability Advantage.
  • A 4-minute interview with 3BL Media, made in March 2012 at the Ethical Sourcing Forum in New York City. It covers the revenue contribution to the business case, and how important stakeholders drive sustainability momentum in the corporate sector.
  • A 59-minute interview with Luke Callahan on selling sustainability, made in July 2011 for Luke's GroAction web site.
  • Three 2-minute videos done in May 2011 for the Globe and Mail’s “Leading Thinkers” web site:
    Does saving the world mean learning jargon? is about the importance of language when engaging business leaders on sustainability.
    Does white hair help create corporate change? is about why the messenger’s credibility matters when talking to businesses.
    The business case for doing good is about the seven benefits that companies can reap by using sustainability strategies.
  • A video of a typical talk on the business case for sustainability, given to municipal government and industry executives in Fort McMurray in April 2011, is available on the Wood Buffalo web site.
  • A 3-minute interview with RBC in March 2010 about the business case for sustainability and how to lead the greening your business. It is accompanied by a two-page article based on the interview.
  • A 7-minute podcast interview with Net Impact 'Issues in Brief' in March 2010 about the current state of the business case for sustainability, the strong link between sustainability and employee engagement, and how to accomplish that engagement.
  • A 3-part interview with 360 Energy's Sustainability Series in November 2009.
    Part 1 (4:54 min): Benefits of sustainability and common hurdles faced by organizations.
    Part 2 (4:13 min): Bottom-line benefits of sustainability and typical starting points for organizations.
    Part 3 (4:35 min): Renewable energy and how organizations can utilize this resource to improve their sustainability.
  • Interview with Randall Craig on ProfessionallySpeakingTV.com in November 2009. The interview is about an hour long, including the ads, and covers how Bob became an author and speaker on sustainability, his views on current sustainability challenges, and how he attempts to walk the talk on sustainability.
  • Interview on page 3 of Unisource’s Solutions Summer 2007 magazine (PDF File) 
  • Video interview with the Insurance Journal. The points covered in this interview are typical of those addressed in Bob's talks.
  • Video clips from an interview with Arnold Creek Productions. Scroll to the bottom of the page for the two video clips.
    1. Leadership: Establishing a vision of sustainability within a company
    2. Making it happen: Capitalizing on a trend now or playing catch-up later
  • The Department of Environment and Climate Change (DECC) for the state of New South Wales in Australia produced an eight-episode podcast series based on an interview done with Bob in Sydney in November 2007 by David Trewin, Manager Business Partnerships in DECC.
    Episode 1 - The growing relevance of sustainability
    Episode 2 - Asset management... the bottom line on sustainability
    Episode 3 - Sustainability... risks and opportunities for business growth
    Episode 4 - The need for corporate leadership on sustainability
    Episode 5 - Making sustainability relevant to the business
    Episode 6 - Generating internal support for sustainability
    Episode 7 - Sustainability and small to medium enterprises
    Episode 8 - Sustainability and your supply chain


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